Popular Zenescope Universe Becomes Metaverse With Immersive Experience Inside Second Life

Partnership Brings to Life Familiar Comic Series Characters; Exclusive Collectibles, Costumes, Games

San Francisco & Philadelphia
August 19, 2021

Linden Research, Inc. (“Linden Lab”), the creator of Second Life, and comic book publisher Zenescope Entertainment, in conjunction with leading digital licensing agency, Epik, today announce they have partnered to bring the dark and twisted Grimm’s Universe to life as the Zenescope Metaverse inside Second Life.

Fans can interact with and play as some of the classic fairytale characters popularized by Zenescope’s comic books and graphic novels, acting out scenarios and following different storylines. The virtual experience features Cinderella (AKA Cindy): Serial Killer Princess -- the main character of a six-issue mini-series of the same name. Also on hand are Belle: the Beast Hunter; the Mad Hatter, and the menacing Jabberwocky.

Visitors will find plenty of iconic locations and other nods to Zenescope heroes and villains, including Rockman’s Ice Cream shop from Belle’s series, and a fully-playable Goblin Golf course. The immersive world is full of games, hidden surprises, and exclusive virtual collectibles and merchandise found only in Second Life.

The Zenescope Metaverse inside Second Life features…

  • familiar Cindy, Belle, and Mad Hatter character costumes and avatars,
  • multiple scenarios and storylines to follow,
  • more than 50 exclusive virtual collectibles and branded merchandise items, including clothing, furnishings, and the fan-favorite Cheshire cat plushie,
  • games and activities like the fully playable Goblin Golf and the Mad Hatter’s Hedge Maze, complete with trophies.
  • a clandestine quest, hidden locations, and other secrets

As the largest female-driven shared universe in all of comics, with dark spins on well-known characters such as Van Helsing, Robyn Hood and Alice in Wonderland, Zenescope is an ideal partner for the Internet’s longest-running, 70M registered users-strong metaverse platform. There are numerous empowered, unpredictable, and complex personalities, stories, and locations to be realized in new ways with no limitations. Crossover similarities between the two fan bases not only include a demographic that skews toward mature females but plays to a strong interest in fantasy narratives.  

“It’s such a unique and fun concept to be able to interact with or become some of one’s favorite comic book characters,” said Zenescope’s Head of Media Development, Ralph Tedeso. “To watch our universe come alive has been amazing. We’re looking forward to building out more of the Zenescope metaverse with Second Life.

This marks the first time a Zenescope property has been realized inside a virtual world, and the first phase of an on-going partnership with Linden Lab that will introduce new content over time. Zenescope and Second Life are just the latest additions to an ever-growing list of world leading brands, IP owners and game developers in Epik’s partner ecosystem, which includes ViacomCBS, Warner Music, Universal Music Group, Tencent, Garena, and many more.

"We're excited to bring some of the most beloved characters from the Zenescope universe to life in one of the Internet's largest and most successful metaverses," says Linden Lab executive chairman Brad Oberwager. "This is just the beginning of many exciting new brand and entertainment partner collaborations for Second Life, and we look forward to working closely to expand this virtual world partnership further with both Zenescope and Epik."

New characters and content will be rolled out in phases throughout the year and beyond. To visit the Zenescope Metaverse inside Second Life, please visit https://second.life/zenescope.

About Zenescope Entertainment
Zenescope Entertainment was founded by Joe Brusha and Ralph Tedesco in 2005 and has quickly grown into one of the top comic book and graphic novel publishing companies in the world. Zenescope's Grimm Fairy Tales is one of the longest running monthly comic book titles on shelves today. With hundreds of titles published and thousands of characters in its vast library, Zenescope boasts the largest female-driven shared universe in comics. The company has cumulatively sold over 12 million comic books and graphic novels worldwide and has partnered with dozens of media companies over the past sixteen years including Discovery Channel, History Channel, New Line Cinema, Titmouse Studios and many more.

About Epik
The leading global licensing agency, Epik, brings together the world’s biggest brands and most popular digital platforms to offer truly unique and immersive digital experiences to more than a billion fans and consumers worldwide. The company marries technical wizardry with one-of-a-kind, immersive experiences for major music labels, artists, sports leagues, enterprise, dance, esports and game companies by creating premium digital collectables, exclusive NFTs and more powered by a proprietary blockchain technology. Epik has been pioneering this industry since 2018 and is the first company to tie in these digital experiences with AAA gaming partnerships. Epik develops NFTs for many of the world's largest and most popular brands, including upcoming video game enabled NFT collaborations with Zenescope. Clients include ViacomCBS, Warner Music, Garena, Tencent and Universal.

About Linden Lab
Linden Lab develops platforms that empower people to create, share, and benefit from virtual experiences. Founded in 1999, the company first launched Second Life, the groundbreaking virtual world enjoyed by millions around the globe, in 2003, which has since gone on to boast nearly two billion user creations and a vibrant $500 million (USD) economy. For more about Linden Lab, its products, and career opportunities, visit its website.

Additional Resources
Zenescope Metaverse: https://second.life/zenescope
Zenescope Ralph Tedesco fly-thru video: https://youtu.be/to4k-kAo9aA
Welcome to Second Life: https://bit.ly/3iZDpDz
Press Kit assets: https://bit.ly/SL_ZenescopePresskit

Media Contacts  
Amber Curtis, on behalf of Zenescope
(570) 647-8168

Andrew Laszacs, on behalf of Epik
(310) 320-2010