Bing Gordon Joins Linden Lab Board of Directors

Kleiner Perkins Caulfield & Byers Chief Product Officer, Formerly of EA, will Advise on Second Life and Highly-Anticipated Social VR Platform Sansar

San Francisco
March 21, 2017

Linden Lab® today announced that Bing Gordon, Chief Product Officer of Kleiner Perkins Caulfield & Byers (KPCB), has joined its board of directors. Gordon will advise on strategy, product, marketing and other issues as Linden Lab continues to improve Second Life® and brings to market its new platform for user-created social VR experiences, Sansar™.

Sansar empowers people to create, share, and monetize their own social VR experiences. Slated for open beta in H1 2017, Sansar is currently available in a limited creator preview. More than 10,000 creators have applied for early access at, and those invited have already published hundreds of unique social VR experiences with the platform.

“We’re honored to have Bing join our board of directors and work with our team,” said Ebbe Altberg, CEO of Linden Lab. “He’s helped to bring to life some of the most influential entertainment experiences in recent memory, and as we prepare to open Sansar for all creators, his insights, expertise, and counsel will prove invaluable.”

“Linden Lab has a wonderful legacy and future, based on its technical excellence and forward vision,” said Gordon. “Over the past 14 years, Second Life has proven the value of user-created virtual experiences, and enabling people to create their own social VR experiences is a massive opportunity for which no company is better positioned than Linden Lab is with Sansar. I’ve been spending a lot of time working with Ebbe and the team over the past six months, and it’s an exciting time to officially join Linden’s board.”

At KPCB, Gordon works with companies focused on consumer engagement and gamification in industries ranging from education and health to commerce and media. He leads the sFund at KPCB, the investment initiative to fund and build applications and services that deliver on the promise of the social web. The sFund launched in 2010 and has made 16 investments to date, including four seeds.

Prior to joining KPCB, Gordon was a marketing and product executive at Electronic Arts (EA) for 26 years, since its founding in 1982. He drove the branding strategy for EA Sports as well as the pricing strategy for packaged goods and online games. He created EA’s studio organization and contributed to the design and marketing of many popular EA franchises including John Madden Football, The Sims, Sim City, Need for Speed, Tiger Woods Golf, Club Pogo, and Command and Conquer.

Gordon has served on the boards of Amazon and Zynga and was a founding director at Katango (acquired by Google in 2011), ngmoco (acquired by DeNA in 2010) and Audible (acquired by Amazon in 2008).

About Linden Lab

Founded in 1999, Linden Lab developed Second Life, the largest-ever virtual world filled entirely by the creations of its users. In 2013, the company expanded its product portfolio with Blocksworld®, a lighthearted build-and-play system for kids and grownups alike. Linden Lab is currently developing Sansar™ , a new platform that empowers people to create, share, and monetize their own social VR experiences. Opening to the public in 2017, Sansar is currently in a limited creator preview; interested creators can apply for early access at

For more about Linden Lab, its products, and career opportunities please visit